Thursday, August 28, 2008

VL : Semiotics

The object I have chosen is a Sears Celebrity 12 electric typewriter.

The audience for this object are those who chose to live as neo-luddites, Beginning in the Industrial Revolution, a luddite was a term given to those who were strongly opposed to scientific and technological innovation. The term neo-luddite simply describes people of today's society who still share the same values of those during the Industrial Revolution. The values and concerns of the neo-luddite may be that technology fosters social/class alienation, environmental degradation, and spiritual dissipation. As well as resulting in the dehumanization and alienation of people, its ability to destroy traditional cultures, societies, and family structure, and the pollution of languages. Technology ultimately reduces the need for person-to-person contact, it can alter the very definition of what it means to be human; therefore, damaging the evolved life-support systems of the Earth's entire biosphere so gravely as to cause human extinction. (wikipedia!)

The lifestyle of neo-luddism doesn't necessarily have to be so black and white, there are many different degrees at which one may choose to live. For example, a person who owns a computer may choose not to own a car for various reasons ranging from personal and/or social/political causes.

I believe my object is a valid representation of my chosen audience because the typewriter is an obvious substitute for personal computers. Someone who considers themselves as a neo-luddite may be more open to using a typewriter before using a digital word processor. The typewriter is a very nostalgic object, and is a much more traditional tool for writing. Those who may be interested in this object would be authors and those looking for a tool with a singular distinct function.

An exhibit on this object may also encompass a wide range of word processing tools existing prior to the personal computer, such as moveable type and letterpress, and more historical typewriters.

Wednesday, August 27, 2008

THE FINAL YEAR.

New posts will pertain to all three design studio classes and miscellaneous inspiration.

FALL 2008-2009 DESIGN STUDIOS
VL : Visual Language.
MX : Multimedia Experience.
DS : Design Systems.